Top 5 Photo and Video Apps in Kenya, Q1 2024

In the first quarter of 2024, the top 5 photo and video apps in Kenya demonstrated varied performance trends in terms of weekly downloads, revenue, and active users. Here’s a closer look at their metrics.

YouTube: Watch, Listen, Stream experienced a notable increase in weekly revenue, peaking at approximately $3K in mid-March. The app saw consistent weekly downloads, with a peak of around 18.4K in the final week of March. The number of weekly active users remained steady, ranging from 1M to 1.03M throughout the quarter.

Google Photos: Backup & Edit showed a stable revenue trend, with weekly revenue averaging around $1.4K, peaking at $1.6K in late February. Weekly downloads were consistent, with a significant increase to approximately 12.5K in late February. Active users fluctuated slightly, maintaining a range of 5.4M to 5.7M.

Instagram saw a substantial increase in weekly downloads, reaching a peak of about 150K in the final week of March. Revenue trends remained steady, with weekly earnings around $1.7K. The app also maintained a strong user base, with weekly active users ranging from 3.3M to 3.6M.

Canva: Design, Art & AI Editor experienced steady revenue growth, peaking at approximately $1.5K in the last week of March. Weekly downloads remained stable, with a peak of around 6.3K in late February. Active users ranged from 81K to 88K, showing consistent engagement throughout the quarter.

Snapchat demonstrated a significant increase in weekly downloads, peaking at approximately 74K in the final week of March. Revenue trends were stable, with weekly earnings averaging around $600. Active users saw growth, ranging from 1.8M to 2.1M by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s platform.